The Big Texan Steak Ranch & Brewery
Deliverables
- Logo Design
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- Identity Design
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- Print Design
- Outdoor Design
- Social Media Design
Home of the World Famous 72oz. Steak Challenge.
In 1960, R. J. “Bob” Lee opened The Big Texan Steak Ranch in Amarillo on Route 66, the “Mother Road. Its distinctive architecture soon became recognized across the Mother Road as a good stopping place for great steaks grilled over an open flame.
The towering sign of a long-legged cowboy that Bob erected next to the building became a major landmark on Route 66. From the beginning, the Big Texan welcomed weary travelers and migrating families whose roots spread all across America. The now World-famous FREE 72-oz. steak came to life not long after Bob opened the doors to the Big Texan Steak Ranch.
