Cal Farley’s
Deliverables
- Logo Design
- Identity Design
- Print Design
- Outdoor Design
It’s where you’re going that counts.
Cal Farley’s is a leader in residential childcare services. For nearly 80 years, we’ve worked to meet the needs of children and families — at no cost to the people we serve, thanks to the continued generosity of our supporters, and without seeking state or federal funds to support our work.
Founder Cal Farley, recognized one of the keys to turning around the lives of at-risk children was by providing a sense of adventure. Since 1944, the Boys Ranch Rodeo has offered a positive experience for children living at Boys Ranch to pursue this adventure. In recent years, adventureFEST was added to the rodeo weekend lineup, providing a family-centric festival with games, fun, food, and souvenirs.
Today, hundreds of Boys Ranch residents welcome thousands of visitors and supporters to campus each Labor Day weekend, where they enjoy adventureFEST, a barbecue lunch, and rodeo action. The Boys Ranch Rodeo features youth competing in events that range from the mild to traditional thrills such as bronc riding and pole bending.
