Client
The Firestone Amarillo

Website

Deliverables
  • Logo Design
  • Identity Design

Upscale, modern living in downtown Amarillo.

Located on the corner of 10th and Tyler, The Firestone is an exclusive lifestyle community completed in 2017. The Firestone was designed and inspired by Architect Gregg Bliss, AIA, and Landscape Architect Cleve Turner. It features 13 unique upscale residences and exclusive amenities like our indoor community space, the “urban alley.” There’s also a large outdoor patio complete with a beautiful fire pit and professional grill.

The Firestone opened in the 1930s as the Louis H. Smith Inc. Firestone Store. It was hailed as a “one-stop shop” for car care and was the area’s premier Firestone distributor. Many of the features of the original building were preserved during the restoration and can be seen throughout the homes today. These include the wood trusses, masonry walls, and some terrazzo floors. In fact, if you look hard you might still find an old oil stain here and there. The building was placed on the National Register of Historic Places in July 2015.

The signature blackletter Firestone F along with the art deco styling of the building was the inspiration for the identity.

Firestone 01
Firestone 4
firestone 15
firestone 12
firestone 11
firestone1
firestone 14
firestone 01
firestone 13
firestone 04
firestone 05
firestone 06
firestone 10
firestone 09
firestone 08