Client
Trulieve
Chris Stevenson, Creative Director
Kerri Whitfield, Director of Brand Marketing
Tyler Soreng, Brand Manager
Deliverables
  • Logo Design (refinement)
  • Pattern Design
  • Secondary Graphics
  • Typography Selection
  • Identity Guidelines
  • Social Media Graphics
  • Print Media
  • Collateral
  • Swag

A modern approach to modern cannabis.

An in-house brand of Trulieve, Inc., Modern Flower offers strains that have evolved out of the collective community’s favorite and classic offerings and represent the evolution and modernization of cannabis. As a strong balance between affordability and powerful effects Modern Flower is a brand that extends from flower to innovative vapes and concentrates.

*All packaging examples are 100% conceptual and not actual product shots.

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Modern Flower Comparison 1 01
MF Mylar Family 01
2022 06Jun 27 Harvest Tuscon Retail Signs 24x362
2022 06Jun 17 Harvest AZ Hayden Fridge Banners2 1