Bart O'Dell

Let’s not dance around it. Political campaign logos were rough for a very long time. Not charmingly retro. Not accidentally cool. Just straight-up ugly. If you looked at campaign branding…

When you raise cattle or sell beef in bulk, your name means something. People want to know where their beef comes from and who stands behind it. A logo helps…

If you look at some of the most recognizable brands in the world, you’ll notice a common pattern. Their logos usually stick to just two or three colors. This is…

A logo has one job. Be remembered. That’s it. Not to impress other designers. Not to show off the latest effects. Not to chase whatever style is flooding Instagram this…

Logo icons are designed for impact. They catch the eye, trigger recognition, and give people something to remember. But once that first impression is made, most brand interactions move quickly…

Think about the last time you saw a Tiffany blue box, a brown UPS truck, or a hot pink T-Mobile ad. You probably knew exactly what brand it was before…

A logo is not just a logo anymore. In real life, it has to live in a lot of places. Websites, social posts, packaging, signage, email footers, ads, merch, and…

When businesses commission a logo, they usually want two things. Something that looks great and something they fully own. Where many brands run into trouble is misunderstanding how copyright and…

A logo is usually the first thing people notice about a company. It lives on your website, your packaging, your social profiles, and your storefront. It is what people recognize…

A good logo is great wherever your brand is represented. A logo should look great on a small social media icon and also on a billboard. This is achieved by…