In the Know

There are design tools available, which make logo design easy, but intellectual property rights become complex issues. Websites such as Canva or AI logo design will help you create a…

If you're starting up a business or just need to refresh your brand, it can be tempting to grab some clip art, do a little tweaking of it, and call…

At O'Dell Design Co., we know how much time and creativity go into building a logo that truly represents your brand. Your logo isn't just an image; it's your business…

We’ve all seen that logo that tries way too hard. Shapes everywhere, colors competing for attention, and effects layered on like sprinkles on a sundae. It’s what happens when clarity…

Visual hierarchy is how designers organize elements to ensure that your eyes move to the correct places first. Visual hierarchy provides flow to the design by taking your eyes from…

A good logo is great wherever your brand is represented. A logo should look great on a small social media icon and also on a billboard. This is achieved by…

A logo is usually the first thing people notice about a company. It lives on your website, your packaging, your social profiles, and your storefront. It is what people recognize…

When businesses commission a logo, they usually want two things. Something that looks great and something they fully own. Where many brands run into trouble is misunderstanding how copyright and…

A logo is not just a logo anymore. In real life, it has to live in a lot of places. Websites, social posts, packaging, signage, email footers, ads, merch, and…

Logo icons are designed for impact. They catch the eye, trigger recognition, and give people something to remember. But once that first impression is made, most brand interactions move quickly…