Visual hierarchy is how designers organize elements to ensure that your eyes move to the correct places first. Visual hierarchy provides flow to the design by taking your eyes from…
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We’ve all seen that logo that tries way too hard. Shapes everywhere, colors competing for attention, and effects layered on like sprinkles on a sundae. It’s what happens when clarity…
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At O'Dell Design Co., we know how much time and creativity go into building a logo that truly represents your brand. Your logo isn't just an image; it's your business…
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If you're starting up a business or just need to refresh your brand, it can be tempting to grab some clip art, do a little tweaking of it, and call…
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There are design tools available, which make logo design easy, but intellectual property rights become complex issues. Websites such as Canva or AI logo design will help you create a…
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Colors do more than enhance your brand's appearance. They evoke emotions, shape perceptions, and affect how people connect with your message. Color theory provides a framework—like the color wheel and…
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It is the one email I look forward to receiving every year. It is the one email that makes all the hard work seem worth it. It is the one…
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Every artist has a set of unique tools in which they love to create, mine happen to be those of an architect student, turned graphic artist. Over the past few weeks,…
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Recently I had the privilege and honor of being interviewed by Chris Green, from This Design Life. This Design Life brings you hand-picked quality design and inspiration from all over…
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This past year I was honored to have 3 of my logos included in the 2018 LogoLounge Trends Report by Bill Gardner. Every year LogoLounge does a comprehensive analysis of…
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